Quote for Professional Services.
Thank you you the opportunity.
OVERVIEW
As The Club at Pine Forest looks to elevate its brand presence to support marketing efforts, Your Story Marketing is uniquely qualified to make that happen. We will bring a strategic and creative mindset to the Pine Forest digital marketing solution, tying efforts across key channels where consumers are active to bolster awareness, spark engagement, and drive conversions.
With our finger on the pulse of the ever-evolving digital media landscape, and end-to-end tracking, we’ll continually enhance our understanding of the actions your audience is taking, how they impact your goals, and how we can optimize for future success.
Guiding Principles.
The principles of Your Story Marketing’s approach to digital marketing include:
Business-Focused:
Employ social media as more than just brand awareness with a strategic focus to tie efforts across key social channels to drive action and conversions.
Creativity:
Not content for content’s sake. Storytellers with experience at brand engagement using a campaign mindset to build excitement and foster interactions.
Analytics-Driven:
A purpose for every piece of content created with end-to-end tracking to understand the actions your audience is taking.
Endless Pursuit of Success:
Move beyond owned channels to employ hyper-targeted paid social campaigns to extend the reach and impact.
SOCIAL MEDIA MARKETING
By using social media strategies and implementing procedures based on the results of extensive analysis, the study of social media trends, and the application of specifics unique to Your Story Marketing, we are confident that we will deliver effective results within your social media channels. We are fluent in key social media platforms, with an emphasis on digital marketing on Facebook, Instagram, Twitter, LinkedIn and more. Our powerful written and visual communication skills let us craft effective text and image posts across platforms that drive traffic and boost user engagement.
Social media enhancement .
The following outlines Your Story Marketing’s recommendations for enhancing The Club at Pine Forest’s social media presence:
Social Media Audit + Strategy:
Knowledge is everything. We will audit current efforts and provide an objective assessment, establish baseline measurement data, and identify short- and long-term optimization wins. With findings in hand, customize a strategy for your social media, outlining goals, target audience, and more to deliver ongoing success.
Content Calendars + Community Management:
Content organization is key. Your Story Media will build content calendars to strategize, map out and share compelling and timely designed content that will seek to increase consumer engagement, encouraging users to take action. In addition, we will actively monitor the social channels to field questions from consumers, directing them to the resources that meet their needs and providing accurate, on-time service information.
Paid Social + Web Ad Campaigns:
We will drive monthly efforts to boost the reach of organic content while layering in campaigns targeting community growth, brand awareness, engagement, and web traffic.
Visual Marketing:
Engaging social media content that stands out requires a diverse approach, including photography and videos. Statistics show that content incorporating video and original photography are earning increased views compared to content without. Through the visual marketing strategy, we will look to maximize engagement, increasing brand presence across the region.
EMAIL MARKETING
An email marketing plan is one of the smartest and simplest ways to deliver content and get your message in front of your audience. We will establish goals, design engaging media, target your audience, and analyze the data to make informed decisions as we execute the strategy.
Email marketing that drives the thrive.
The following outlines the recommendations for enhancing The Club at Pine Forest’s email marketing plan:
Research & Planning.
You’ve already made the smart decision to pursue a new email marketing campaign, so we want to make sure your expectations are met and you’re satisfied with the end result. Here we begin laying out the process to eliminate any surprises down the road.
Step 1 (Analyze):
One of the first things Your Story Marketing will do is analyze your customer base to determine how to craft messages that resonate with your audience. If you already have existing email subscribers, we will focus on how and why they signed up in the first place. How often do they open emails from your company, and what do they want to see in those emails? If you do not have an existing subscriber list, we will determine the best way to highlight your business and get the word out about what you offer.
Step 2 (Collect Info):
We want to make sure your best work is finding your customers’ inboxes, and we also want to keep giving those customers information that is valuable to them so they remain customers — and possibly even help recruit others. This means understanding your business as well as you do. We will hold meetings with relevant employees and/or departments in your company to make sure you’re sharing important things with your email subscribers.
Step 3 (Develop Content):
Now that we know who your email subscribers are, what makes your company unique, and what you want to communicate with your customers, we are ready to craft email marketing material. While we take complete control of crafting your messages, nothing is dispatched until you’re satisfied with the content.
Visual Marketing:
Engaging social media content that stands out requires a diverse approach, including photography and videos. Statistics show that content incorporating video and original photography are earning increased views compared to content without. Through the visual marketing strategy, we will look to maximize engagement, increasing brand presence across the region.
Experience content creation.
There are several things to keep in mind when creating email marketing content. We have found the most effective way to communicate through this medium is by following a simple set of standards:
Short, Snappy, Memorable
Content creation.
Your customers are the most important people you deal with on a daily basis, so make sure they know you care. If you’ve got something new to show the world, do it first through your email subscribers. shines in this light, as our writers produce clean and concise copy, giving readers just what they need to take the next step and follow links in your emails. And our designers know the most effective ways to use art and copy to draw in readers.
Delivery and Analysis
We will determine how often to send email blasts based on your business model and email open rate. We will also schedule everything to be sent at previously agreed upon times so you’re never caught off-guard or something is dispatched in a dead period, such as a holiday weekend.
We also want to make sure you’re getting your money’s worth, so we will create a set of goals with you so you can see the value in effective email marketing. These goals will include the open rate on emails and changes in online traffic after emails are sent. We will compile monthly reports for you to review.
WEB DESIGN
Everything we’ve already discussed ultimately needs a place to land. A website is often a brand’s first and most meaningful point of interaction with its audience. That’s why we create digital experiences that deliver a powerful first impression at the point of arrival, drive engagement, and serve as a digital hub for customer follow-through.
Current state of web.
Existing web presence is in need of optimization. Ultimately, the goal will be to align Pine Forest’s online experience with present-day end-user expectations and modern web standards.
Beyond this, as the aforementioned marketing strategies will inevitably drive end-user engagement to the site, Pine Forest will benefit from ancillary revenue for all services, such as golf, pickleball, tennis, dining, and club memberships. As such, having a web presence designed to enhance their experience upon arrival is integral to enhance brand perception and secure more bookings across your suite of services.
Future state of web.
A digital environment that aligns with new, modernized brand perception and marketing strategies. Marketing dollars will ultimately drive end-user engagement to a beautiful new arena where guests can browse facilities, membership information, and book reservations for golf, pickleball, dining, and more.
PREVIEW DESIGN BY CLICKING ANY OF THE IMAGES BELOW.
INVESTMENT PROPOSAL
Our typical client-agency relationships are structured as a monthly retainer fee. We view these arrangements to be mutually beneficial, as it allows the agency to adequately allocate staff and time to each client over the term of the engagement. Based on the recommendations outlined above, and the anticipated tactical execution, we would propose the following:
OPTION ONE - Marketing
OPTION 2 - Marketing
OPTION ONE - Web Development (Recommended)
OPTION TWO - Web Development
Contact us.
Thank you again for the opportunity to provide you with a quote. We’ve enjoyed the introduction and look forward to helping you meet your business goals.
If you need to reach us for follow-up questions, feel free to give us a call or email cory@yourstorymarketing.com
